niche RADIO AND MEDIA SPECIALISTS IN SOUTH AFRICA and AFRICA
WHY US?
“Torque Media was established in March 2019 and is a Level 2 BEE Company. As part of our growth we have recently partnered with the Infusion Media Group, a 100% black owned media investment company, making us a majority black owned and controlled company.
We are unshakable optimists who are passionate about media and who 
believe in a bright future and our ability to build it together.
Our purpose is to fully understand your objectives so that we can deliver the right choice of media that will produce an ROI and positively affect your brand, product or service.
We are here to HELP, to ASSIST and to SUPPORT you wherever we can!
niche RADIO AND MEDIA SPECIALISTS
IN SOUTH AFRICA and AFRICA
WHY US?
“Torque Media was established in March 2019 and is a Level 2 BEE Company. As part of our growth we have recently partnered with the Infusion Media Group, a 100% black owned media investment company, making us a majority black owned and controlled company.
We are unshakable optimists who are passionate about media and who believe in abright future and our ability to build it together.
Our purpose is to fully understand your objectives so that we can deliver the right choice of media that will produce an ROI and positively affect your brand, product or service.
We are here to HELP, to ASSIST and to SUPPORT you wherever we can!
Our promise of service
Competitive rates and packages across the community and commercial radio
& TV sector
Independent campaign monitoring
logs / recordings
Accurate, efficient
and transparent campaign feedback
to our clients
Ongoing client / campaign communication
Excellent turnaround
time – guaranteed
customer service
Honesty, Integrity
and transparency
at all times
OUR KEY PILLARS
Our Business is built on five key ethical pillars that are non-negotiable value anchors:
Expertise
Highly experienced team across all sectors of media and radio
Authenticity
We are REAL people who like to do business with REAL people, we focus on building true partnerships that deliver VALUE . We promise to stay true to WHO WE ARE, WHAT WE DO and WHO WE SERVE.
Transparency
We promise to be open, honest and transparent in everything we do. Our work ethic of honesty and integrity goes without saying.
Accountability
We are fully accountable to our clients for delivering on all campaigns booked and will take responsibility for all elements of the campaign that fall under our jurisdiction
Efficiency
We pride ourselves on our turnaround time, our efficient and effective work ethic and adding value to all our clients
We are committed to adding value to both yourself and your teams and to provide you with the assurance you need that your campaigns are in line with your strategic framework.
Our promise of service
Competitive rates and packages
across the community and
commercial radio & TV sector
Accurate, efficient and transparent
campaign feedback to our clients
Excellent turnaround
time – guaranteed
customer service
Independent campaign monitoring
/ logs / recordings
Ongoing client / campaign
communication
Honesty, Integrity
and transparency
at all times
OUR KEY PILLARS
Our Business is built on five key ethical pillars that are non-negotiable value anchors:
Expertise
Highly experienced team across all sectors of media and radio
Authenticity
We are REAL people who like to do business with REAL people, we focus on building true partnerships that deliver VALUE . We promise to stay true to WHO WE ARE, WHAT WE DO and WHO WE SERVE.
Transparency
We promise to be open, honest and transparent in everything we do. Our work ethic of honesty and integrity goes without saying.
Accountability
We are fully accountable to our clients for delivering on all campaigns booked and will take responsibility for all elements of the campaign that fall under our jurisdiction
Efficiency
We pride ourselves on our turnaround time, our efficient and effective work ethic and adding value to all our clients
We are committed to adding value to both yourself and your teams and to provide you with the assurance you need that your campaigns are in line with your strategic framework.
OUR TEAM
Collectively the Torque Media team have over 160 years of Radio and Media experience and
we pride ourselves on our in-depth understanding of the broader media landscape in SA and Africa.
CEO
Over 30 years in the media industry mainly in Community Radio, Regulatory Affairs and Broadcasting Law. Has worked as the COO of the MDDA and Group CEO of Community Radio Media Agencies amongst other roles.
GM Business Strategy
Over 30 years Commercial Radio, Sales, Media and Executive Management experience. Jenni is passionate about radio and believes the power of audio is undisputed – it gives listeners a sense of community, connection and hope. Radio gets results!
GM Sales
Over 21 Years Sales and Sales Management experience in Community Radio. Extensive knowledge on media in Sub-Saharan Africa. Well-connected in the media industry and strives to provide the best customer experience possible.
GM Finance and Systems
Over 25 years’ experience in the Community Radio sector extending across Administration Systems Implementation and Finance.
GM Operations
24 Years Operational and Administrative expertise in Commercial and Community Radio and Media both locally and internationally.
Media Specialist
Previous experience as a strategist and planner and over 15 years of media experience on various media platforms. Strives for excellence in every campaign he works on
Media Specialist
Over 18 years of media experience including Project and Account Management. Darius has previously worked for popular radio stations Hot 91.9 FM and Mix 93.8 FM.
Sales Operations Specialist
2 years’ experience. Implementation Specialist and Project Management in Commercial & Community Radio, TV, Digital and Print.
Sales Operations Specialist
Been in the media industry for approximately 17 years, worked as a Sponsorships and Promotions Co-Ordinator, Direct Sales Co-Ordinator, Campaign Implementor and Scheduler. Leandra has built strong relationships with key stakeholders in the industry over the years and brings insights and experience to the team.
Sales Operations Specialist
Over 5 years’ experience as a Traffic & Scheduling Co-ordinator liaising with Community Radio Stations, Print, TV and Digital platforms. Emma is multilingual (English, Tswana, Zulu, Xhosa, Sotho, Pedi, Tsonga & Venda).
Sales Operations Specialist
Experienced Advertising Professional who has been in the media and advertising industry for 32 years. Has worked across multiple brands and industries at both Mindshare and Initiative Media.
OUR TEAM
CEO
Over 30 years in the media industry mainly in Community Radio, Regulatory Affairs and Broadcasting Law. Has worked as the COO of the MDDA and Group CEO of Community Radio Media Agencies amongst other roles.
GM Business Strategy
Over 30 years Commercial Radio, Sales, Media and Executive Management experience. Jenni is passionate about radio and believes the power of audio is undisputed – it gives listeners a sense of community, connection and hope. Radio gets results!
GM Sales
Over 21 Years Sales and Sales Management experience in Community Radio. Extensive knowledge on media in Sub-Saharan Africa. Well-connected in the media industry and strives to provide the best customer experience possible.
GM Finance and Systems
Over 25 years’ experience in the Community Radio sector extending across Administration Systems Implementation and Finance.
GM Operations
24 Years Operational and Administrative expertise in Commercial and Community Radio and Media both locally and internationally.
Media Specialist
Previous experience as a strategist and planner and over 15 years of media experience on various media platforms. Strives for excellence in every campaign he works on
Media Specialist
Over 18 years of media experience including Project and Account Management. Darius has previously worked for popular radio stations Hot 91.9 FM and Mix 93.8 FM.
Sales Operations Specialist
2 years’ experience. Implementation Specialist and Project Management in Commercial & Community Radio, TV, Digital and Print.
Sales Operations Specialist
Over 5 years’ experience as a Traffic & Scheduling Co-ordinator liaising with Community Radio Stations, Print, TV and Digital platforms. Emma is multilingual (English, Tswana, Zulu, Xhosa, Sotho, Pedi, Tsonga & Venda).
Sales Operations Specialist
Experienced Advertising Professional who has been in the media and advertising industry for 32 years. Has worked across multiple brands and industries at both Mindshare and Initiative Media.
Sales Operations Specialist
Been in the media industry for approximately 17 years, worked as a Sponsorships and Promotions Co-Ordinator, Direct Sales Co-Ordinator, Campaign Implementor and Scheduler. Leandra has built strong relationships with key stakeholders in the industry over the years and brings insights and experience to the team.
Services and Solutions
Generics/Live Reads
Campaigns can include both recorded and announcer read commercials which create a perceived endorsement of your product/brand.
Competitions
Radio competitions have the ability to add both engagement and excitement to your radio campaign. Listeners love to win prizes!
Interviews
Radio interviews provide the opportunity for the interviewee to engage in their own words on a particular topic.
Radio & Digital
When combining these two strategies businesses and brands receive incredible results!
Sponsorships
Aligning your brand/product with a sponsorship feature on air creates a strong and consistent brand association and effectively builds brand equity.
Outside Satellite Broadcasts
Tailor made packages with live broadcasts, cross-overs and DJ appearances for events, store openings, ceremonies etc.
Collective Market Packages
Ask us about our Collective Market Packages which will help you reach an optimal market both provincially and nationally.
OOH/Outdoor
Let us source the perfect static / digital / moving billboards and outdoor branding opportunities for you.
Script Translation & Recordings
Translation from English into all 10 vernacular languages. Creative recordings of your adverts at cost effective prices.
Tap into the world of print – for all your newspaper/magazine/ digital/journal needs.
Television
Great deals on your television campaigns across all commercial and community TV stations.
Media Campaign Management
Full campaign management and reporting.
Need a solution?
Contact us on sales@torquemedia.co.za for more information We are media specialists that can
assist you with your requirements across the
full spectrum of radio and other media
in South Africa and Africa
We offer marketing solutions and multi-level media strategies that are customized to help you achieve your core objectives in the most cost-effective way.
Our access across the spectrum of all media offers the opportunity to engage with specific audiences
and our campaigns are tailored to your exact needs and target market.
Perfect Teamwork from start to finish on all your campaigns
Services and Solutions
Generics/Live Reads
Campaigns can include both recorded and announcer read commercials which create a perceived endorsement of your product/brand.
Competitions
Radio competitions have the ability to add both engagement and excitement to your radio campaign. Listeners love to win prizes!
Interviews
Radio interviews provide the opportunity for the interviewee to engage in their own words on a particular topic.
Radio & Digital
When combining these two strategies businesses and brands receive incredible results!
Sponsorships
Aligning your brand/product with a sponsorship feature on air creates a strong and consistent brand association and effectively builds brand equity.
Outside Satellite Broadcasts
Tailor made packages with live broadcasts, cross-overs and DJ appearances for events, store openings, ceremonies etc.
Collective Market Packages
Ask us about our Collective Market Packages which will help you reach an optimal market both provincially and nationally.
OOH/Outdoor
Let us source the perfect static / digital / moving billboards and outdoor branding opportunities for you.
Script Translation & Recordings
Translation from English into all 10 vernacular languages. Creative recordings of your adverts at cost effective prices.
Tap into the world of print – for all your newspaper/magazine/ digital/journal needs.
Television
Great deals on your television campaigns across all commercial and community TV stations.
Media Campaign Management
Full campaign management and reporting.
Need a solution?
Contact us on sales@torquemedia.co.za
for more information
We are media specialists that can assist you with your requirements across the full spectrum of radio and other media in South Africa and Africa
We offer marketing solutions and multi-level media strategies that are customized to help you achieve your core objectives in the most
cost-effective way.
Our access across the spectrum of all media offers the opportunity to engage with specific audiencesand our campaigns are tailored to your exact needs and target market.
Perfect Teamwork from
start to finish on all your campaigns.
GENERAL
- The client shall be bound to all terms and conditions imposed by All Media Owners relating to space,
time and cancellations of bookings. - With this advertising agreement client agrees to having Torque Media act as their agent, with all
Media Owners as selected. - Although every effort will be made to prevent errors or incorrect flighting, should any occur, Torque Media will negotiate with media owners to compensate or rectify as far as possible. Torque Media will not be held financially liable by clients for errors or incorrect flighting.a
RATES
- all rates quoted are current and based on a standard 30” generic recorded commercial.
Clients reserve the right to review rates at their own discretion without prior notice. - A surcharge will apply for all Live Reads, Sponsorships, Features and Interviews in
accordance with Media Owner Rate Card. - A Preferred Time loading will apply for commercials placed within a specific hour in accordance
with Media Owner Rate Card. - All rates are inclusive of Torque Media commissions.
- All rates are exclusive of any Agency commissions.
- All rates are exclusive of VAT.
Material requirements
- All advertising material must be received at least 10 working days prior to broadcast.
Cancellation period
- 28 day written cancellation period prior to broadcast. A 100% cancellation fee will be
charged on all bookings cancelled less than 28 days from date of broadcast.
Payment terms
- First time clients – 100% upfront, thereafter 30 days credit for approved Direct Clients, 45 days
credit for approved Agencies. - Payment to be received strictly 30-45 days from date of invoice in accordance with
payment terms agreed. - Late payment penalties will apply.
GENERAL
- The client shall be bound to all terms and conditions imposed by
all Media Owners relating to space,
time and cancellations of bookings. - With this advertising agreement client agrees to having Torque Media act as their agent, with all
Media Owners as selected. - Although every effort will be made to prevent errors or incorrect flighting, should any occur, Torque Media will negotiate with clients to compensate or rectify as far as possible. Torque Media will not be held financially liable by clients for errors or incorrect flighting.
RATES
- All rates quoted are current and based on a standard 30” generic recorded commercial. Media Owners reserve the right to review rates at their own discretion
without prior notice.
- A surcharge will apply for all Live Reads, Sponsorships, Features
and Interviews in accordance with Media Owner Rate Card.
- A Preferred Time loading will apply for commercials placed within a specific hour in accordance with Media Owner Rate Card.
- All rates are inclusive of Torque Media commissions.
- All rates are exclusive of any Agency commissions.
- All rates are exclusive of VAT.
Material requirements
- All advertising material must be received at least 10 working days prior to broadcast.
Cancellation period
- 28 day written cancellation period prior to broadcast. A 100% cancellation fee will be charged on all bookings cancelled less than 28 days from date of broadcast.
Payment terms
- First time clients – 100% upfront, thereafter 30 days credit for approved Direct Clients, 45 days credit for approved Agencies.
- Payment to be received strictly
30-45 days from date of invoice in accordance with payment terms agreed. - Late payment penalties will apply.
Partnerships
We collaborate with other media platforms including Television, Print, Digital, Outdoor,
Commuter Radio and various other unique forms of media.
AFSTEREO was established in 2004 and is the leading South African supplier of real-time radio and television advertising and music data to the media, marketing, research, auditing, regulatory and music industries.
Torque Media has an exclusive partnership with Afstereo across all our community stations in South Africa!
Utilising USA-patented Aircheck™ technology, for which it holds the
exclusive Southern African Development Community (SADC) rights to, AFSTEREO currently tracks all commercial and music airplays 24 hours a day on 100+ radio and television stations across
South Africa, Namibia, Zimbabwe and Botswana
“In November 2020 AFSTEREO and Torque Media signed an exclusive community radio partnership with the focus on compliance certification of media campaigns. This partnership is going from strength to strength where we’re able to, with our fully integrated system, deliver next day audit reports for Torque Media’s clients. As the new kids on the block in the community radio sector, they’ve already proven their worth at attracting the business of high profile spenders. We’re excited about our future with Torque Media as a longstanding partner.” Quentin Stewart, Managing Director
Torque Media offers access to TELMAR, an innovative leader in Media Planning and Targeting. We can put together comprehensive media plans with reach and frequency estimates for selected media.
Aquira is a product of RCS Sound Software and helps manage clients, prospects and sales team call activity. It is the innovative solution for all traffic needs and supports single to multi-station or multi-location broadcast groups from one central location.
Aquira provides powerful real-time reporting, including account and contact management, invoicing, spot analysis, avails and sales. A myriad of useful reports provide immediate information.
For more information about our partners,
please email sales@torquemedia.co.za or call 011 285 0068.
Partnerships
We collaborate with other media platforms including Television, Print, Digital, Outdoor, Commuter Radio and various other unique forms of media.
AFSTEREO was established in 2004 and is the leading South African supplier of real-time radio and television advertising and music data to the media, marketing, research, auditing, regulatory and music industries.
Torque Media has an exclusive partnership with Afstereo across all our community stations in South Africa!
Utilising USA-patented Aircheck™ technology, for which it holds the exclusive Southern African Development Community (SADC) rights to, AFSTEREO currently tracks all commercial and music airplays 24 hours a day on 100+ radio and television stations across South Africa, Namibia, Zimbabwe and Botswana.
“In November 2020 AFSTEREO and Torque Media signed an exclusive community radio partnership with the focus on compliance certification of media campaigns. This partnership is going from strength to strength where we’re able to, with our fully integrated system, deliver next day audit reports for Torque Media’s clients. As the new kids on the block in the community radio sector, they’ve already proven their worth at attracting the business of high profile spenders. We’re excited about our future with Torque Media as a longstanding partner.” Quentin Stewart, Managing Director
Torque Media offers access to TELMAR, an innovative leader in Media Planning and Targeting. We can put together comprehensive media plans with reach and frequency estimates for selected media.
testimonials
Aquira is a product of RCS Sound Software and helps manage clients, prospects and sales team call activity. It is the innovative solution for all traffic needs and supports single to multi-station or multi-location broadcast groups from one central location.
Aquira provides powerful real-time reporting, including account and contact management, invoicing, spot analysis, avails and sales. A myriad of useful reports provide immediate information.
For more information about our partners,
please email sales@torquemedia.co.za or call 011 285 0068.
“In November2020 AFSTEREO and Torque Media signed an exclusive community radio partnership with the focus on compliance certification of media campaigns. This partnership is going from strength to strength where we’re able to, with our fully integrated system, deliver next day audit reports for Torque Media’s clients. As the new kids on the block in the community radio sector, they’ve already proven their worth at attracting the business of high profile spenders. We’re excited about our future with Torque Media as a longstanding partner.” Quentin Stewart, Managing Director
testimonials
“In November 2020 AFSTEREO and Torque Media signed an exclusive community radio partnership with the focus on compliance certification of media campaigns. This partnership is going from strength to strength where we’re able to, with our fully integrated system, deliver next day audit reports for Torque Media’s clients. As the new kids on the block in the community radio sector, they’ve already proven their worth at attracting the business of high profile spenders. We’re excited about our future with Torque Media as a longstanding partner.” Quentin Stewart, Managing Director
Contact Us
Telephone: 011 285 0068
Sales enquiries: sales@torquemedia.co.za
Accounts enquiries: accounts@torquemedia.co.za
Traffic Enquiries: traffic@torquemedia.co.za
Nkopane Maphiri
Jenni Critchfield
Rachelle Jaques
Joanne Swanepoel
Pregs Naidoo
Bruce Macfarlane
Darius Fourie
Lorraine Jansen
Selisha Naidoo
Emma Tshoagong
Leandra Katsky
CEO
GM Strategy & Marketing
GM Sales
GM Finance & Systems
GM Operations
Media Specialist
Media Specialist
Sales Operations Specialist
Sales Operations Specialist
Sales Operations Specialist
Sales Operations Specialist
How can we help you?
Contact Us
Torque Media
The Orchards, Block G, Hurlingham Office Park, Woodlands Drive, Hurlingham, Sandton
Telephone: 011 285 0068
Sales enquiries: sales@torquemedia.co.za
Accounts enquiries: accounts@torquemedia.co.za
Traffic Enquiries: traffic@torquemedia.co.za
CEO
Nkopane Maphiri
GM Strategy & Marketing
Jenni Critchfield
GM Sales
Rachelle Jaques
GM Finance & Systems
Joanne Swanepoel
GM Operations
Pregs Naidoo
Media Specialist
Bruce Macfarlane
Media Specialist
Darius Fourie
Sales Co-ordinator
Lorraine Jansen
Sales Operations Specialist
Selisha Naidoo
Sales Operations Specialist
Emma Tshoagong
Sales Operations Specialist
Leandra Katsky
Sales Operations Specialist
How can we help you?